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Privacy Policy

Effective date: March 18, 2026  ·  Last updated: March 18, 2026

Contents
  1. Who We Are and How to Contact Us
  2. Information We Collect
  3. How We Use Your Information
  4. Legal Bases for Processing (GDPR)
  5. How We Share Your Information
  6. Cookies and Tracking Technologies
  7. Data Retention
  8. Data Security
  9. Your Privacy Rights
  10. California Residents — CCPA/CPRA
  11. EEA and UK Residents — GDPR
  12. Marketing Communications
  13. Children's Privacy
  14. International Data Transfers
  15. Data Breach Notification
  16. Limitation of Liability for Privacy Matters
  17. Changes to This Policy
  18. Contact and Data Requests

This Privacy Policy describes how Generic Solutions LLC, doing business as Asset Compass ("Asset Compass," "we," "us," or "our") collects, uses, shares, and protects personal information when you visit assetcompass.co, use app.assetcompass.co, or interact with us by email. By using our Service, you acknowledge that you have read and understood this policy.

1. Who We Are and How to Contact Us

Asset Compass provides cloud-hosted IT asset management software to businesses and organizations. Our services are accessible at assetcompass.co (marketing site) and app.assetcompass.co (application).

Contact for privacy matters:
Email: [email protected] — Subject: "Privacy Request"

We will respond to verified privacy requests within 45 days. If additional time is needed, we will notify you within that period.

2. Information We Collect

2.1 Information You Provide

CategoryExamplesRequired?
Account informationName, work email address, password (stored as a cryptographic hash — never in plain text)Yes — to create an account
Billing informationName and billing email. Credit card data is collected and stored solely by Stripe — we never receive or store raw card numbers, CVVs, or full card data.Yes — to subscribe
Asset dataDevice names, serial numbers, purchase prices, warranty dates, assigned employee names, office locations, and any other data you enter or importNo — you control what you enter
Support communicationsContent of emails sent to [email protected]No

2.2 Information Collected Automatically

CategoryExamplesSource
Usage dataPages visited, features used, time on page, session durationGoogle Analytics, Supabase
Device and browser dataBrowser type and version, operating system, device typeGoogle Analytics
IP addressYour internet protocol address, used to approximate general geographic location (country/region only). IP addresses constitute personal information under applicable law and are treated accordingly.Google Analytics, Supabase, Cloudflare
Referral and traffic sourceThe URL or source that referred you to our siteGoogle Analytics
Authentication logsLogin timestamps, session tokens (not passwords)Supabase
CookiesSession and analytics cookies. See Section 6.Supabase, Google Analytics, Cloudflare

2.3 Information from Third Parties

We receive limited information from Stripe, including payment confirmation status, subscription status, and anonymized billing identifiers. We do not receive full payment card data from Stripe.

3. How We Use Your Information

We use the information we collect only for the following purposes:

We do not sell your personal information. We do not use your data for targeted advertising. We do not use your asset data or account data to train machine learning models.

4. Legal Bases for Processing (GDPR)

For users in the EEA or UK, our lawful bases for processing are:

5. How We Share Your Information

We do not sell, rent, or trade your personal information. We share data only as follows:

RecipientPurposeData shared
SupabaseDatabase hosting and authenticationAccount data, asset data, authentication logs. Isolated, encrypted databases in the United States.
StripePayment processingBilling name, email, payment method. Governed by Stripe's privacy policy.
Google AnalyticsAnonymized usage analyticsAnonymized usage data, IP address (partially anonymized by Google), device/browser data, referral source.
CloudflareContent delivery and securityIP addresses and request metadata. Cloudflare has no access to your account or asset data.
Legal processLawful legal requestsWe may disclose information if required by law or valid legal process. We will notify you if legally permitted.
Business transfersMerger, acquisition, or asset saleData may transfer with the business. We will notify you before your data becomes subject to a different privacy policy.

No third party listed above is authorized to use your personal information for their own marketing or commercial purposes. We are not responsible for the data practices of third-party services operating under their own terms and privacy policies. Your use of the Service constitutes acknowledgment that certain data is processed by these third parties subject to their own policies, over which we have no control.

6. Cookies and Tracking Technologies

CookieTypePurposeDuration
Supabase session tokenStrictly necessaryMaintains your login sessionSession / until logout
Google Analytics (_ga)AnalyticsDistinguishes unique users2 years
Google Analytics (_ga_*)AnalyticsMaintains GA4 session state2 years
Cloudflare (__cf_bm)Strictly necessaryBot management and DDoS protection30 minutes

You can disable non-essential cookies via your browser settings, which may affect application functionality. You may also opt out of Google Analytics via the Google Analytics Opt-out Browser Add-on. For more on how Google uses this data: policies.google.com/technologies/partner-sites.

7. Data Retention

Data categoryRetention periodBasis
Account information (name, email)Duration of active subscription + 30 days after cancellationService delivery; recovery window
Asset dataDuration of active subscription + 30 days after cancellationService delivery; export window
Billing records and payment history7 years from transaction dateTax and accounting legal requirements
Support communications3 years from last communicationDispute resolution
Security and authentication logs90 daysSecurity incident investigation
Google Analytics data14 months (Google's default)Aggregated analytics; subject to Google's policies

When your subscription is cancelled, your account enters read-only mode. You will receive a cancellation confirmation email. After 30 days, your account data and asset data will be permanently deleted and cannot be recovered. You will receive a reminder approximately 7 days before deletion.

You may request earlier deletion by emailing [email protected]. Billing records are retained for 7 years regardless of deletion requests, as required by law.

8. Data Security

We implement the following measures to protect your data:

No security system is impenetrable, and we cannot guarantee absolute security. Despite our efforts, no method of transmission over the internet or electronic storage is 100% secure. We disclaim liability for unauthorized access, disclosure, or loss of your data to the extent permitted by law, provided we have implemented the security measures described above. If you believe your account has been compromised, contact us immediately at [email protected].

9. Your Privacy Rights

Right to Access

Request a copy of the personal information we hold about you.

Right to Correction

Request correction of inaccurate or incomplete personal information.

Right to Deletion

Request deletion of your personal information, subject to legal retention requirements.

Right to Data Portability

Export your asset data at any time via CSV export in the application.

Right to Opt Out of Marketing

Unsubscribe from marketing emails at any time. See Section 12.

Right to Withdraw Consent

Where processing is based on consent, withdraw it at any time without affecting prior processing.

To exercise any right, email [email protected] — Subject: "Privacy Request." We will verify your identity before processing and respond within 45 days. We reserve the right to deny requests that we cannot verify or that are manifestly unfounded or excessive.

10. California Residents — CCPA/CPRA

If you are a California resident, the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA) grants you specific rights.

Categories of Personal Information Collected

Sale or Sharing of Personal Information

We do not sell your personal information. We do not share your personal information with third parties for cross-context behavioral advertising. We have not sold or shared personal information in the preceding 12 months.

Your CCPA/CPRA Rights

Submit CCPA requests to [email protected] — Subject: "CCPA Request." Response within 45 days, extendable by 45 days with notice. Authorized agents must provide written authorization signed by you.

11. EEA and UK Residents — GDPR

If you are in the EEA or UK, GDPR or UK GDPR applies. Our lawful bases are described in Section 4. You have the rights in Section 9 and additionally the right to lodge a complaint with your local supervisory authority (in the UK: the ICO at ico.org.uk).

We rely on Standard Contractual Clauses (SCCs) for international transfers of personal data from the EEA to the United States. Contact [email protected] for questions about transfer mechanisms.

12. Marketing Communications

We may send marketing emails about product updates, new features, and promotional offers to the email address associated with your account.

Opt-out: Click "Unsubscribe" in any marketing email, or email [email protected] — Subject: "Unsubscribe." Requests processed within 10 business days. Opting out does not affect transactional emails.

All marketing emails comply with the CAN-SPAM Act and include a functioning opt-out mechanism.

13. Children's Privacy

Asset Compass is a business software tool intended exclusively for use by adults in a professional capacity. We do not knowingly collect personal information from individuals under 16. If you believe a minor has created an account, contact [email protected] and we will delete the account promptly.

14. International Data Transfers

Asset Compass is operated from the United States. Our infrastructure is primarily located in the United States. If you access the Service from outside the United States, your information will be transferred to and processed in the United States, where data protection laws may differ from those in your jurisdiction. Your use of the Service constitutes your acknowledgment of this transfer and processing.

For EEA/UK users, we rely on Standard Contractual Clauses for lawful transfer.

15. Data Breach Notification

In the event of a data breach affecting your personal information, we will notify affected users by email within a reasonable time after becoming aware of the breach, to the extent required by applicable law and reasonably practicable. Notification will describe the nature of the breach, categories of data affected, and measures taken.

Where required by law, we will notify relevant regulatory authorities. We are not liable for breaches caused by third-party service providers operating their own infrastructure, including Supabase, Stripe, Cloudflare, or Google, except to the extent required by applicable law.

16. Limitation of Liability for Privacy Matters

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, ASSET COMPASS SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING FROM OR RELATED TO ANY PRIVACY INCIDENT, DATA BREACH, UNAUTHORIZED ACCESS, OR LOSS OF DATA, WHETHER CAUSED BY OUR ACTIONS, THE ACTIONS OF THIRD-PARTY SERVICE PROVIDERS, OR CIRCUMSTANCES BEYOND OUR CONTROL. OUR TOTAL LIABILITY FOR ANY PRIVACY-RELATED CLAIM SHALL NOT EXCEED ONE HUNDRED US DOLLARS ($100.00) OR THE AMOUNT PAID TO US IN THE THREE MONTHS PRECEDING THE CLAIM, WHICHEVER IS LESS.

Nothing in this section limits your statutory rights under applicable law, including rights under CCPA/CPRA or GDPR that cannot be contractually limited.

17. Changes to This Policy

We may update this Privacy Policy from time to time. We will update the "Last updated" date when we do. For material changes — including new categories of data collected, new third-party sharing, or significant changes to your rights — we will notify active account holders by email at least 14 days before changes take effect. Continued use of the Service after the effective date constitutes acceptance. Prior versions are available upon request.

18. Contact and Data Requests

Generic Solutions LLC, doing business as Asset Compass
Email: [email protected]
Subject: "Privacy Request"

We respond to all verified privacy requests within 45 days.